If you run a building business, you already know the best marketing is a good reputation and a steady stream of referrals. But reputation alone has a ceiling… and if you want consistent enquiries coming in, there are a handful of marketing basics that make a real difference without requiring a big budget or a…

In the trades, we have a few good things going for us that help us get more bang for our buck when it comes to marketing. The big one is that plumbers, as the same for many tradies, don’t have a “brand awareness” problem. That is because everyone knows what a plumber does. But what…

Your Google Business Profile Is Not a “Set and Forget” — It’s a Social Media Channel You’re Ignoring If your tradie business has a Facebook page, chances are someone (probably you) is posting to it regularly. Job photos, before and afters, the occasional “we’re booking into March now” update. You know the drill. But here’s…

The way people find tradies is about to change completely. The businesses that understand this now will have a serious head start. The term AI Agent has started floating around marketing agencies and is going on the radar of a lot of business owners. For an idea of what an AI Agent is, an AI…

If your Facebook ads aren’t getting enquiries, it’s probably not your budget. It’s your strategy. Most tradie businesses running Meta ads are making the same mistakes — and most of them are completely fixable without spending another dollar. I’ve spent a lot of time inside Ads Manager across trade businesses of all sizes, and the…

How We Get Referrals from ChatGPT for Our Construction Business (And How to Steal This for Your Clients) AI isn’t just answering trivia questions anymore. It’s sending people to local businesses. Here’s how to make sure it sends them to yours. At the end of 2025, a client called to book in a job with…