About Marketing WAGs

WAG

/wæɡ/ · noun

1. (Historically): Wives and Girlfriends of high-profile athletes.

2. (In the Marketing WAGs community): The women behind blue-collar businesses. The ones sneaking onto Meta Ads during the kids’ lunchtime nap, Google Business profiles half-updated on their phones at school pickup, figuring it all out on the fly—while their partner is out there doing the hard yards on the tools, quoting jobs, and keeping the whole operation running.

This newsletter helps trade business WAGs take their partner’s business from best kept secret to most booked in town — one simple marketing win at a time.

I started Marketing WAGs because I couldn’t find what I was looking for.

With my youngest finally out of the baby stage, I found myself with a bit of headspace to get properly stuck into my partner’s construction business. In just a few months, things started moving fast.

We’re showing up on the first page of Google for multiple search terms. ChatGPT and Google Gemini is recommending us — it’s now not uncommon for people to ring saying ChatGPT sent them. And across several of our services, we’re up well over 300% year on year.

I’m no longer just a SAHM.

I’m a proper part of the business, helping it grow and contributing to our family’s future from a laptop at the kitchen bench.

But while I was figuring all of this out I kept searching for something — a podcast, a newsletter, anything — built for women doing the marketing for a blue-collar business. I found plenty for e-commerce. Plenty for pretty fashion and beauty industries. A couple of tradie-focused ones — but they were so blokey I couldn’t relate.

So I built what I couldn’t find.

Marketing WAGs is for the women doing the heavy lifting behind the scenes while the boys do the heavy lifting on the tools. No fluff, no corporate jargon, no strategies built for fashion brands. Just real marketing advice that actually makes the phone ring.

Every Tuesday, free, in your inbox. Would love to have you along for the ride.