If you run a building business, you already know the best marketing is a good reputation and a steady stream of referrals. But reputation alone has a ceiling… and if you want consistent enquiries coming in, there are a handful…
In the trades, we have a few good things going for us that help us get more bang for our buck when it comes to marketing. The big one is that plumbers, as the same for many tradies, don’t have…
Your Google Business Profile Is Not a “Set and Forget” — It’s a Social Media Channel You’re Ignoring If your tradie business has a Facebook page, chances are someone (probably you) is posting to it regularly. Job photos, before and…
The way people find tradies is about to change completely. The businesses that understand this now will have a serious head start. The term AI Agent has started floating around marketing agencies and is going on the radar of a…
If your Facebook ads aren’t getting enquiries, it’s probably not your budget. It’s your strategy. Most tradie businesses running Meta ads are making the same mistakes — and most of them are completely fixable without spending another dollar. I’ve spent…
How We Get Referrals from ChatGPT for Our Construction Business (And How to Steal This for Your Clients) AI isn’t just answering trivia questions anymore. It’s sending people to local businesses. Here’s how to make sure it sends them to…
Setting up Meta ads is a fiddly little process, and I get why sooo many trade and rural businesses outsource to an agency to do it – but my goal with Marketing WAGs is to save you the cost of…
Google quietly updated their ads documentation this week and it’s worth knowing about. Because of all the new AI search features — AI Mode, AI Overviews, Lens searches and autocomplete — Google’s ads system no longer always matches your ads…